Resolve is steeped in trying to replicate an older feeling, combining it with modern looks, and doing its best to keep each page strictly to what they’re intended for. Once people appreciate our approach, they want to stay with it.The major difference between Resolve and Adobe is their affection for the past. “We take a wide view and want to get people into the Blackmagic workflow. “Once people are introduced to the Blackmagic world’s software, we try to make our money on our hardware,” May said. Make no mistake, Blackmagic Design is a profitable enterprise. “You can use it with other people’s cameras if you wish, but we hope it leads you to our new Pocket Cinema Camera 4K and other gear if you are comfortable with our design philosophy.” “Resolve is such an important product for us because it ties so many of our other products together,” he began. How can the company make a profit if they’re giving this kind of stuff away at that kind of price? After all, Blackmagic Design doesn’t even charge for technical support, a major profit center for many firms. Which lead me to a question I have wanted to ask Blackmagic Design for a long time. The full DaVinci Resolve 15 Studio, which adds multi-user collaboration, 3D, VR, dozens of additional filters and effects, can be purchased for a whopping $299. Editors already flying a DaVinci Resolve system can upgrade for free, and for that matter, a 90% version of DaVinci Resolve 15 is still free and has more features than many other craft NLE’s.
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